Analytics & Insights

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With the power of data analytics, we continually innovate the lottery entertainment experience. Find our latest consumer insights, analytics reports and industry trends here.


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Payment Method Trends

May 08, 2024

In today’s world, many consumers prefer cashless payment methods, including cards and mobile apps, for their retail purchases. All but a few lotteries allow cashless purchasing to align with consumer expectations. In this issue of Data in Motion, we provide a high-level view of recent trends in payment methods like e-/mobile wallets and explain how lotteries can move in the right direction to meet consumers where they are.

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U.S. Advertising Trends

April 24, 2024

In 2023, U.S. companies spent nearly $400 billion on ads, with the retail industry representing 15% of that spend. As digital channels replace traditional advertising, understanding trends can help lotteries develop relevant ad campaigns that support their responsible growth. In this issue of Data in Motion, we share some insights from the recent Statista Advertising & Media Market Insights report.

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pdf, 350 KB


NACS 2023 Domestic Store Count Report

April 10, 2024

With 63% of lottery sales taking place at convenience stores, understanding trends in the C-store industry can help lotteries create strategies for success. In this issue of Data in Motion, we share key findings on the health of the C-store industry from the National Association of Convenience Stores 2023 Annual Report.

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pdf, 453 KB


CY2023 Sales Summary

March 27, 2024

In calendar year 2023, U.S. lottery sales saw a 2% increase over 2022, with terminal-based games the primary growth driver across product lines. In this issue of Data in Motion, we take a closer look at instant game sales and gross gaming revenue by price point over the past year, as well as terminal-based game sales and GGR by category.

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pdf, 495 KB


Problem Gambling Awareness Month

March 13, 2024

March is Problem Gambling Awareness Month, and as part of Scientific Games’ ongoing commitment to the healthy enjoyment of lottery games we’ve developed Healthy Play, the industry’s first research-based program to help lotteries increase responsible gaming among all stakeholders. In this issue of Data in Motion, we share some key findings from our most recent Healthy Play research.

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pdf, 479 KB


2023 Holiday Games

February 28, 2024

The holidays may be months away, but lotteries are already beginning to plan their 2024 holiday game portfolios. In this issue of Data in Motion, we share retail trends and insights from the 2023 holiday season to help our partners plan.

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pdf, 474 KB

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